1.
Experts are clueless.
Experts are rarely
close to customers. Steve Jobs didn’t listen to experts. Experts listen to him.
They will give you
advice often from a very arrogant point of view.
As an entrepreneur,
you have to figure things out for yourself. Don’t rely on others.
2.
Customers can’t tell you what they
need.
Customers can’t help
you. You can’t listen to customers.
3.
Biggest challenge begets best work.
You get the best work
out of people by providing them magnificent challenges. Present them with big
challenges.
4.
Design counts.
In this world of price, design counts.
It’s a lot easier to
enchant people with great stuff than crap.
5.
Big graphics. Big font.
6.
Jump curves, not better sameness.
It’s not about being
better 10% but 10 times better. The innovation will not happen on the same
curve, but jump curves.
7.
“Work” or “doesn’t work” is all that
matters.
Don’t follow
religions.
8.
Value is different from price.
